Since it was founded in 1904 with the aim of manufacturing western-style dinnerware, Noritake has ventured into new businesses with a focus on ceramics technologies. Through our four business groups we now provide a wide variety of products and technologies ranging from dinnerware to the products for core and high-tech industries such as automotive, steel, energy including solar cells, electronics, etc.

Since our beginnings, we have developed our business in deepening relationship with foreign countries by means of exports, with our sales and manufacturing bases in various countries. Through all of these activities, at every period, business, or place, we have a common principle rooted in our mind. That element is the spirit of our founder: "Dedicate yourself to the community and to the nation, and ennoble your character, work for the prosperity of the country and the happiness of the people through foreign trade, and contribute to permanent world peace."

In other words, as a manufacturer, Noritake has a mission to contribute to society by providing high-quality products and services. This is our corporate philosophy. Steadfastly maintaining this spirit, we will continue striving to be a good corporate citizen that is considered a needed part of society.